The Challenge: Incumbent politicians want to message against issues and opportunities that resonate with their constituents and beyond.
The Solution: Kaptivating AI technology finds advocates and detractors of issues to determine relative importance, vernacular and the respected figureheads who social users gravitate toward. This quantification allows for dynamic repositioning of communication strategies and objectives to meet the changing goals of the campaign.
Congressman was able to see which issues he was known for and which ones he was eclipsed by other public figures in his congressional district. He adjusted his messaging to stimulate his active voter base and strategically messaged to gain appeal on a broader stage.